In private beta — onboarding new coaches now
Stop running your coaching business out of seven different apps
Built by coaches, AI experts, and healthcare & tech leaders.
CRM, nutrition, training, messaging, scheduling, and progress in one platform — so you spend less time managing apps and more time growing your business.
Free 14-day trial. No credit card required during beta.
Active clients
38
+4 vs last week
Adherence (7d)
92%
+3% vs last week
Open messages
6
−2 vs last week
Today's check-ins
This week
What's inside
One platform. Every part of your craft.
Stop duct-taping spreadsheets, group chats, PDFs, and a calendar together. FitTrainr replaces the stack, not the trainer.
Built-in CRM
Kanban lead pipeline (New → Contacted → Proposal → Won), embeddable lead-capture forms, days-in-stage tracking, and one-click conversion from won lead to active client. No separate CRM subscription.
Nutrition that fits your method
USDA-backed food database, custom foods, barcode scanning, gram/oz interchangeability, and AI-assisted meal plans you can edit, override, and own.
Training, written like a coach writes
Build workouts with sets, reps, tempo, RPE, and rest. Assign per-client. Track performance over time without leaving the conversation.
Messaging that knows the context
1-1 and group chat with read receipts, business hours, auto-replies, and quick replies. The thread already knows the client's last log.
Why FitTrainr
One platform that replaces the stack — not just another app in it.
Honest comparison of where we sit vs the tools coaches usually stitch together.
FitTrainr
- Coach CRM, AI, and content built in
- Multi-coach org with shared brand + library
- Per-seat Small Business · custom Enterprise
- Org-level AI brand voice + memory
- Google Calendar / Drive / Sheets governance
- Wellness positioning — not medical
Workout-first apps
- Workouts and nutrition — CRM bolted on
- Limited org analytics for teams
- Per-client pricing scales painfully
- No native AI brand voice control
- Integrations vary by plan and region
- No multi-tier org governance
Training-only tools
- Training-led; nutrition is light or absent
- Single-coach-first design
- No real lead pipeline or capture forms
- AI features limited or absent
- No org-level brand voice
- No multi-coach analytics roll-up
Spreadsheets + chat
- Free, but you are the integration
- Zero analytics across clients
- Lead tracking is manual and lossy
- AI is a separate tab and a separate bill
- No client-facing portal
- No audit trail when something breaks
Feature comparison reflects FitTrainr's current capability set vs the typical capabilities of each platform category as of 2026.
How it works
From "I should try this" to "I run my business on it" in a week.
- 01
Bring your roster
Invite clients by email or share a sign-up link. They land in a ready-to-use portal with your branding, not ours.
- 02
Build the plan
Set their nutrition targets, draft a training block, schedule check-ins. Reuse templates across similar clients.
- 03
Coach in the loop
See logs, photos, and messages in one feed. Adjust the plan when the data tells you to. Get out before dinner.
Built to trust
Coach-grade craft. Enterprise-grade plumbing.
The boring infrastructure decisions are already made. You focus on coaching.
Hardened auth
Firebase Authentication with App Check on every request. Session cookies are httpOnly and tenant-scoped — no JWT-in-localStorage footguns.
Encryption everywhere
All data at rest on Google Cloud SQL with managed encryption. Third-party tokens (Google, Stripe) are AES-256-GCM encrypted at the application layer.
Multi-tenant isolation
Every query is coach-scoped at the database boundary. Sub-coaches inherit only what their owner explicitly delegates. Org-level data never leaks across orgs.
Your data, your call
GDPR / CCPA data export and deletion on demand from your settings page. Coaches own their roster — exports include nutrition, training, messages, and CRM history.
Wellness, not medical
FitTrainr is a wellness platform. We do not provide medical advice, diagnoses, or treatment — keeping you and your clients out of regulated-health scope.
Coach is the merchant of record
Client billing runs through your own Stripe Connect account. FitTrainr never holds your clients' funds. You set the prices and keep 100% of revenue.
Pricing
Pick a tier you can grow into.
Simple, transparent pricing. Base and Pro include a 14-day free trial — no credit card required.
Base
Everything you need to run a thriving coaching business.
$50/mo
Unlimited clients
- Nutrition logging (USDA + custom + barcode)
- Workout plans with sets, reps, tempo & rest
- 1-1 and group messaging
- Appointment scheduling
Pro
AI tools and advanced features to scale your impact.
$150/mo
Unlimited clients
- Everything in Base
- AI-assisted meal plan generation
- FitTrainr University (coach education library)
- Social media content tools
Small Business
Run a coaching team under one roof.
$160/coach/mo
2–10 coaches · unlimited clients per coach
- Everything in Pro
- Per-seat billing — pick 2 to 10 coach seats
- Sub-coach accounts under one org
- Org-wide analytics dashboard
Your clients hired you to coach them. Not to manage spreadsheets.
Replace the patchwork of apps, spreadsheets, and group chats with one platform built for the way you actually coach. Join the beta today.