All-in-one coaching platform
Now on iPhoneTraining made easy. Coaching made powerful.
FitTrainr is the all-in-one platform that replaces your whole stack — CRM, payments, training, nutrition, messaging, scheduling, contracts, and AI in one place. Unlimited clients on every plan.
Built by coaches, AI experts, and healthcare & tech leaders — we believe FitTrainr is the best fitness platform there is.
14-day free trial. No credit card required — we trust this app, and we think you will too.
Unlimited
clients on every plan
No client caps — grow your roster without upgrading
11
tools replaced in one platform
CRM, payments, nutrition, training, messaging, scheduling, contracts, AI, social, LMS, and more
0%
platform fee on payments
You are the merchant of record — keep 100% of your revenue
900K+
foods in the USDA database
FoodData Central — the same source dietitians use
See it in action
Everything you need. Nothing you don't.
Every tool a coach needs — AI planning, nutrition, training, CRM, contracts, and payments — built into one platform.
AI that thinks like a coach
Generate complete meal plans and workout programs in seconds. FitTrainr AI learns your coaching style, uses your brand voice, and pulls from the full USDA food database — 900,000+ foods. Refine plans with conversational chat, and the AI remembers your preferences across sessions.
- AI meal plan generation with 900K+ USDA foods
- AI workout programming with exercise library
- Conversational refinement — chat to tweak plans
- Brand voice — AI writes like you, not a robot
- Coach memory — learns your style over time
Feature firepower
One platform. Every part of your craft.
The things competitors make you buy separately — payments, a real CRM, AI generation, contracts, white-label — are already inside.
Grow the business
A CRM and payments engine, not just a coaching app.
Capture leads with embeddable forms, move them through a Kanban pipeline, and convert a won lead into an active client in one click. Then get paid — your way.
- Lead pipeline: New → Contacted → Proposal → Won
- Embeddable lead-capture forms
- Collect payments via Stripe, PayPal, Venmo & Cash App
- Contract & document e-sign with signing evidence
Train & fuel
Programming and nutrition, by hand or with AI you control.
Build workouts down to tempo and RPE, and structure meal plans off a USDA-backed food database. Generate a first draft with AI, then edit and approve it before it ever reaches a client — you stay the author.
- Workout builder: sets, reps, tempo, RPE, rest
- Exercise library, video programs & client logging
- Structured meal plans on a USDA food database
- AI drafts plans — you edit before they ship
Run the relationship
Messaging, forms, scheduling, and progress in one feed.
Chat in real time with voice notes and the client's latest logs right in the thread. Collect intake and check-ins with Form Studio, book recurring sessions, and watch progress charts update as clients log.
- Real-time chat + voice messages, context-aware
- Form Studio: intake, check-ins, wellness logs
- One-off & recurring scheduling, calendar export
- Body metrics, photos & adherence dashboards
Adherence trending up · last 6 weeks
Scale the brand
Make it yours — branding, content, courses, and white-label.
Ship a branded client experience, publish courses in FitTrainr University, schedule social posts, and write in your own AI brand voice. Enterprise teams can go fully white-label.
- Custom branding & branded client experience
- FitTrainr University (courses / LMS)
- Social posting, scheduling & AI brand voice
- White-label app + sub-coach teams (Enterprise)
One platform
Swap nine subscriptions for one login.
Most coaching apps make you bolt on a separate CRM, payment app, contract tool, and AI add-on. FitTrainr does it all in one — so the data, the client, and the bill live in a single place.
Your current stack
- A CRM for leads
- A payments app
- A workout builder
- A nutrition tracker
- A messaging app
- A scheduling tool
- A forms tool
- A contract / e-sign service
- An AI add-on
Nine logins. Nine bills. Data that never quite syncs.
FitTrainr — one platform
- Built-in CRMLead pipeline + capture forms
- Get paidStripe, PayPal, Venmo, Cash App
- TrainingBuilder, library, logging, analytics
- NutritionUSDA database + meal plans
- MessagingReal-time chat + voice notes
- SchedulingOne-off, recurring, calendar export
- Form StudioIntake, check-ins, wellness logs
- ContractsDocument e-sign with evidence
- AI generationPlans you edit before they ship
Run your business like a coach, not like an admin.
Thinking of switching?
See what comes built in — and what you're paying extra for today.
A factual look at capabilities, not a takedown. The honest gap is usually the bolt-on tools: a separate CRM, a payment app, a contract service, an AI add-on.
| Capability | FitTrainr | Your current stack | A typical coaching app |
|---|---|---|---|
| Built-in lead CRM with pipeline & capture forms | ✓ | ◐ | — |
| Collect client payments (Stripe, PayPal, Venmo, Cash App) | ✓ | ◐ | — |
| Workout builder with logging & analytics | ✓ | ◐ | ✓ |
| Nutrition on a USDA food database | ✓ | ◐ | ◐ |
| AI drafts plans, coach edits before they ship | ✓ | — | ◐ |
| Custom forms (intake, check-ins, wellness logs) | ✓ | ◐ | ◐ |
| Real-time messaging with voice notes | ✓ | ◐ | ✓ |
| Contract & document e-sign with evidence | ✓ | — | — |
| Branded client experience & white-label app | ✓ | — | ◐ |
| Multi-coach teams with org analytics | ✓ | — | ◐ |
| One login, one bill, one dataset | ✓ | — | ◐ |
| Unlimited clients on every plan | ✓ | ◐ | — |
✓ built in◐ needs a separate tool or add-on— not availableReflects the typical capability pattern of each category as of 2026, not any specific named product.
Import your clients in a day.
Switching shouldn't cost you a month. Bring your roster over with email invites or a single sign-up link, drop in your existing templates, and keep coaching. Your clients land in a branded portal — yours, not ours — from day one.
- Invite your whole roster by email or link
- Reuse your plan & form templates
- Branded client portal on day one
- No long-term contract — 14-day free trial
Cost calculator
How much is your current stack costing you?
GoHighLevel, TrueCoach, Trainerize, DocuSign — add up what you're paying. Most coaches spend $200–600+/mo on apps that FitTrainr replaces for $50–150/mo.
Your current monthly spend
Adjust the costs to match what you're actually paying. Set to $0 for tools you don't use.
CRM / lead management
GoHighLevel $97–297/mo
Workout builder
TrueCoach $19–99/mo
Training + nutrition
Trainerize $5–75/mo
Contracts / e-sign
DocuSign $25–45/mo
Payment processing
Square invoicing, Acuity
Scheduling
Calendly, Acuity
Messaging / chat
WhatsApp Business, Slack
Social media tools
Buffer, Hootsuite
Course / LMS
Teachable, Kajabi
Your current total
$326/mo
FitTrainr Pro
$150/mo
You'd save
$176/mo
That's $2112/year back in your pocket
Built to trust
Coach-grade craft. Enterprise-grade plumbing.
The boring infrastructure decisions are already made. You focus on coaching.
Hardened auth
Firebase Authentication with App Check on every request. Session cookies are httpOnly and tenant-scoped — no JWT-in-localStorage footguns.
Encryption everywhere
All data at rest on Google Cloud SQL with managed encryption. Third-party tokens (Google, Stripe) are AES-256-GCM encrypted at the application layer.
Multi-tenant isolation
Every query is coach-scoped at the database boundary. Sub-coaches inherit only what their owner explicitly delegates. Org-level data never leaks across orgs.
Your data, your call
GDPR / CCPA data export and deletion on demand from your settings page. Coaches own their roster — exports include nutrition, training, messages, and CRM history.
Wellness, not medical
FitTrainr is a wellness platform. We do not provide medical advice, diagnoses, or treatment — keeping you and your clients out of regulated-health scope.
Coach is the merchant of record
Client billing runs through your own Stripe Connect account. FitTrainr never holds your clients' funds. You set the prices and keep 100% of revenue.
Pricing
One bill instead of nine. Pick a tier you can grow into.
Simple, transparent pricing. Try everything free for 14days with full Pro access — no credit card required — or subscribe right away. Try it for yourself: that's why we don't require payment to start.
Base
Everything you need to run a thriving coaching business.
$50/mo
Unlimited clients
- Nutrition logging (USDA + custom + barcode)
- Workout plans with sets, reps, tempo & rest
- 1-1 and group messaging
- Appointment scheduling
Pro
AI tools and advanced features to scale your impact.
$150/mo
Unlimited clients
- Everything in Base
- AI-assisted meal plan generation
- FitTrainr University (coach education library)
- Social media content tools
Small Business
Run a coaching team under one roof.
$160/coach/mo
2–10 coaches · unlimited clients per coach
- Everything in Pro
- Per-seat billing — pick 2 to 10 coach seats
- Sub-coach accounts under one org
- Org-wide analytics dashboard
Why FitTrainr
One platform that replaces the stack — not just another app in it.
Honest comparison of where we sit vs the tools coaches usually stitch together.
FitTrainr
- Coach CRM, AI, and content built in
- Unlimited clients on every plan
- Multi-coach org with shared brand + library
- Per-seat Small Business · custom Enterprise
- Google Calendar / Drive / Sheets governance
- Always growing — new features every week
Workout-first apps
- Workouts and nutrition — CRM bolted on
- Per-client pricing scales painfully
- Limited org analytics for teams
- No native AI brand voice control
- Integrations vary by plan and region
- Updates slow — roadmap invisible
Training-only tools
- Training-led; nutrition is light or absent
- Client caps force expensive upgrades
- Single-coach-first design
- No real lead pipeline or capture forms
- AI features limited or absent
- Slow release cadence, closed roadmap
Spreadsheets + chat
- Free, but you are the integration
- Zero analytics across clients
- Lead tracking is manual and lossy
- AI is a separate tab and a separate bill
- No client-facing portal
- No audit trail when something breaks
Feature comparison reflects FitTrainr's current capability set vs the typical capabilities of each platform category as of 2026.
Giving coaches a voice
A coaching CRM that evolves with you.
We don't build in a vacuum. Every feature, fix, and improvement starts with coaches telling us what they actually need — then we ship it.
We listen
Every feature request gets read. Your feedback shapes what we build next — not a product committee three layers removed from your gym floor.
You have a say
Coaches vote on what matters most. Our roadmap is public and shaped by the people who actually use the platform every day.
We ship fast
Bugs get squashed, features get built. We push updates weekly because a platform that sits still isn't one worth paying for.
Always growing
New capabilities land constantly — AI meal plans, voice transcription, form studio, and more all shipped in the last quarter alone.
Who built it
Built by coaches, AI experts, and healthcare & tech leaders.
No testimonials to show off yet — we're onboarding our first coaches now. What we can stand behind is the team that built this, and the fact that we ship what coaches ask for — every week.
Coaches
Built by people who have run rosters, written programs, and chased no-shows — so the workflow matches how coaching actually works.
AI experts
AI that drafts plans and content with the coach as the author — practical assistance, not a black box that ships work to clients on its own.
Healthcare & tech leaders
Wellness-first by design, with the security and data discipline you'd expect from people who have shipped serious software.
Coach stories — coming soon
Real quotes from our first coaches land here as they come in. We don't fake social proof.
Support
You will never wait days for a reply.
We are early, our team is small, and that means you get direct access to the people who built this. Every coach on the platform right now gets white-glove onboarding and real-time support.
Minutes, not days
Message our team inside the app or email support@fittrainr.com. We respond in minutes. Real people reading every message, every time.
Onboarding that actually onboards
New to FitTrainr? We walk you through setup, client migration, and your first workflows. Not a link to a docs page. Actual humans helping you get rolling.
In-app help, always there
Hit a wall mid-session? The help panel is built right into the app. No tab-switching, no ticket portals, no waiting 48 hours for a form response.
Giving coaches a voice. A CRM that evolves with you.
Replace the patchwork of apps, spreadsheets, and group chats with one platform built by people who listen. We ship what you ask for — every feature, every fix, every week.
Questions? Our team responds in minutes. support@fittrainr.com
Now on iPhone too — get the iOS app.