For coaches
Run your business like a coach.
Not like an admin.
FitTrainr collapses the dozen tools you currently glue together — spreadsheets, group chats, PDF programs, calendar invites, payment links — into a single platform that respects how you actually work.
Programs that look like programs
Sets, reps, tempo, RPE, rest, supersets, circuits, drop sets, AMRAPs. Build the way you actually write training, not the way a generic 'workout app' lets you.
Nutrition without the fights
USDA database, custom foods, branded barcodes, gram/oz conversions, AI-generated starting points you can edit. Your client asks 'why this many carbs?' — you have the answer.
Adherence you can actually see
Per-client weekly stats summarise the last 7 days: food-log days, workouts, check-ins, and averages for weight, steps, water, and sleep. Spot the slip before the call.
Group & 1-on-1 Messaging
One-on-one threads with every client, group chats for cohorts and pop-up programs, and read receipts on every message.
Nurture emails that write themselves around each lead
Build a drip once — day 0, day 3, day 7 — and every new lead gets it from your own address. Type @ to drop in their first name, your business name or your booking link; Trainr AI drafts a whole sequence from one sentence. Pro and above.
Dashboards you ask for
Tell Trainr AI who and what you want to see. It shows the plan, you press Build it, and the panels fill in. Change a chart or a name in conversation, with an Undo. Pro and above.
Your own website, written by Trainr AI
A hosted site at your-name.fittrainr.com with your packages, booking, lead form, courses and FAQ, drafted by Trainr AI from what is already in your account. Edit, publish, keep versions. Pro+ and above.
Sub-coaches when you outgrow yourself
Hire your first apprentice and delegate a slice of your roster without losing oversight. Org-level analytics, content libraries, and shared templates on Small Business.
Branding that's actually yours
On Pro and above, your name and logo sit at the top of every client's app, and your colors style your coach portal, booking page, lead forms, and blog posts. White-label is available on Enterprise.
A CRM that doesn't need its own app
Pipelines with your own stages, custom fields, tags and follow-up tasks. Lead capture forms that feed your pipeline automatically. Convert a won lead to a client in one click. Pro and above.
Scheduling without the back-and-forth
Create check-ins, goal reviews, and training sessions in seconds. Clients get an email with Google Calendar and Outlook links. Recurring weekly sessions supported; on Pro+, meeting types with their own booking links and reschedule links.
Content that builds authority
Rich-text articles on your blog on Pro. On Pro+, YouTube videos, quizzes, and assignments organized into University courses, released on a timer and sold with your packages.
Social media in the same tool
On Pro+: connect Facebook, Instagram, and TikTok. Compose once, cross-post to all three. Schedule posts. AI drafts captions and images in your brand voice, and ad campaigns run from the same place.
Workflows that run while you coach
On Pro+: when something happens to a lead or client, run the steps you set — send an email, add a tag, move the stage, create a task, enrol in a sequence or a course.
Voice — for when you can't type
Send voice messages instead of writing. On Pro and above, record a post-session note — the app transcribes it automatically and saves it to the client's file.
AI that accelerates your craft
Describe a goal and Trainr AI drafts a complete meal or workout plan you review and edit. On Pro it also works in the app for you — opens pages, fills forms, builds boards, writes emails — and waits for your OK before anything is saved.
What else is in the box
More depth, less marketing speak.
Analytics
- 7-day activity heatmap and adherence score per client (food logs and workouts)
- Workout volume trends and per-exercise progression for clients
- Lead pipeline analytics: conversion rate, days-in-stage, pipeline value
Client tools
- Attention-needed list — clients sorted by days since their last log
- Private timestamped notes per client
- Progress photos (front/side/back), grouped by date
- Body metrics: weight, body fat, and tape measurements, with a weight trend chart
Content & education
- FitTrainr University (Pro+): courses → modules → lessons with rich text, videos, quizzes, assignments, timed release
- Content collections — organise articles into a browsable library
- Public blog at /blog/your-name for published content
- Your own website at your-name.fittrainr.com, written by Trainr AI (Pro+)
Growth
- Nurture sequences with @ fields, broadcasts from your own address, Trainr AI drafts the drip
- Lead pipelines, custom fields, tags and follow-up tasks
- Dashboards built by asking Trainr AI; changes in conversation with an Undo
- Workflow automations, social scheduling with AI posts and ad campaigns (Pro+)
For teams
- Up to 10 coaches and 3 admins (Small Business), or no seat limit (Enterprise)
- Roles & permissions: Owner, Admin, Sales, Coach and custom roles, with an audit log
- Org-wide KPI dashboard, team calendar, team leads view and Slack notifications
- Shared content library — publish once, visible to all coaches in the org
Want the full feature list?
Every feature documented with tier requirements.
We are not a medical service.
FitTrainr is a wellness platform. The advice you give your clients is yours — your judgment, your scope of practice, your responsibility. We carry the software, the messaging transport, the data security. You carry the coaching. That's the deal.
See our wellness disclaimer and platform-as-conduit notice for the full picture.
Your data is yours.
Export meal templates to CSV or Excel, download any plan as a PDF, and download your account data at any time. We don't sell coaches' data. We don't sell clients' data. We don't run advertising on top of your business. Read the privacy notice for the receipts.