For coaches
Run your business like a coach.
Not like an admin.
FitTrainr collapses the dozen tools you currently glue together — spreadsheets, group chats, PDF programs, calendar invites, payment links — into a single platform that respects how you actually work.
Programs that look like programs
Sets, reps, tempo, RPE, rest, supersets, drop sets, AMRAPs. Build the way you actually write training, not the way a generic 'workout app' lets you.
Nutrition without the fights
USDA database, custom foods, branded barcodes, gram/oz conversions, AI-generated starting points you can edit. Your client asks 'why this many carbs?' — you have the answer.
Adherence you can actually see
Per-client dashboards summarise the last 7 days: nutrition logs, training completion, body trend, photo cadence, message responsiveness. Spot the slip before the call.
Messaging without the scope creep
Set business hours. Auto-reply when you're with a client. Quick replies for the 'how's it look?' check-ins. Group chats for cohorts and pop-up programs.
Sub-coaches when you outgrow yourself
Hire your first apprentice and delegate a slice of your roster without losing oversight. Org-level analytics, content libraries, and shared templates.
Branding that's actually yours
Your logo, your colors, your domain. On Pro and above the client portal carries your brand, not ours. White-label is available on Enterprise.
A CRM that doesn't need its own app
Kanban pipeline for leads: New → Contacted → Proposal → Won. Lead capture forms that feed your pipeline automatically. Convert a won lead to a client in one click.
Scheduling without the back-and-forth
Create check-ins, goal reviews, and training sessions in seconds. Clients get an email with a Google Calendar / Outlook / Apple iCal link. Recurring weekly sessions supported.
Content that builds authority
Rich-text articles, YouTube videos, quizzes, and assignments — organized into courses for your University. Publish to clients only, or make it public on your coaching profile.
Social media in the same tool
Connect Facebook, Instagram, and TikTok. Compose once, cross-post to all three. Schedule posts. AI drafts content in your brand voice when you're out of ideas.
Voice — for when you can't type
Send voice messages instead of writing. Record a post-session note — the app transcribes it automatically with Whisper AI and saves it to the client's file.
AI that accelerates your craft
Describe a goal and Gemini generates a complete meal plan you review and edit. An AI assistant answers coaching questions. A brand voice setting makes it sound like you.
What else is in the box
More depth, less marketing speak.
Analytics
- 7-day adherence heatmap per client (food log rate, workout completion, photo cadence, reply time)
- Goal progress visualisations with target lines
- Workout volume trends and per-exercise progression for clients
- Lead pipeline analytics: conversion rate, days-in-stage, pipeline value
Client tools
- Attention-needed list — clients who haven't logged in 3+ days surface automatically
- Private timestamped notes per client
- Progress photos (front/side/back) with side-by-side comparisons
- Body metrics: weight, body fat, BMI, tape measurements, with trend charts
Content & education
- FitTrainr University: courses → modules → lessons with rich text, videos, quizzes, assignments
- Content collections — organise articles into a browsable library
- Public coaching profile at /c/yourname for published content
- Platform-wide content library you can share or draw from
For teams
- Up to 10 coach seats (Small Business) or unlimited (Enterprise)
- Org-wide KPI dashboard: total clients, active leads, engagement rates, pipeline value
- Per-coach analytics: client count, food log rate, appointment show rate, lead conversion
- Shared content library — publish once, visible to all coaches in the org
- Business automation: email sequences, appointment reminders, marketing campaigns
Want the full feature list?
Every feature documented with tier requirements.
We are not a medical service.
FitTrainr is a wellness platform. The advice you give your clients is yours — your judgment, your scope of practice, your responsibility. We carry the software, the messaging transport, the data security. You carry the coaching. That's the deal.
See our wellness disclaimer and platform-as-conduit notice for the full picture.
Your data is yours.
Export your client list, programs, and content at any time. We don't sell coaches' data. We don't sell clients' data. We don't run advertising on top of your business. Read the privacy notice for the receipts.