About
FitTrainr is the product of coaches, AI engineers, and healthcare and technology leaders who got tired of watching great coaches lose time to bad software. The team brings decades of combined experience across strength and conditioning, clinical-adjacent wellness, machine learning, and product infrastructure.
Founders
FitTrainr's founders coach clients, run coaching businesses, and build enterprise software and AI.
Founder
Tech Leader & Principal Software Engineer
Andrew has spent 15 years building secure cloud and AI systems for large healthcare and technology companies. He holds FitTrainr to that same standard: your business and your clients' data run on software built to be safe and dependable.
Founder
Personal Trainer & Software Engineer
Ryan has been a personal trainer for 10 years and builds software for a Fortune 500 company. He knows a coach's day firsthand, and he built FitTrainr to give coaches more time with their clients.
Founder
Online Coach & Business Mentor
Cody runs his own online coaching business and mentors other coaches on growing theirs. He makes sure FitTrainr fits how real coaching businesses run and grow.
Why we built this
The average independent coach manages client nutrition in one app, training in another, scheduling in a calendar, messages in WhatsApp, leads in a spreadsheet, and invoicing through a payment link. Every handoff is a chance for context to disappear and a client to feel like a number.
Our partners are active coaches. The founding team coaches real clients, manages real rosters, and builds and ships real software — including systems that operate at enterprise scale in health-adjacent industries. The intersection of those experiences is FitTrainr.
The platform decisions you'll notice — CRM built in, AI that sounds like you, org controls that don't require a dedicated IT department — come directly from working through exactly those problems. We didn't design for a pitch deck. We designed for the coach who has six tabs open and a client calling in four minutes.
What we believe
Software is the backstage. The coach is the show. We will never insert ourselves between a coach and their client.
FitTrainr is a wellness platform, full stop. We do not diagnose, treat, or cure, and we enforce that standard on every AI-generated output on the platform.
Adherence rates and macro logs tell you where to look. The coach decides what it means. We are not building a system that overrules the professional.
No advertising, no data brokering, no third-party tracking pixels on a fitness journal. The narrow exceptions: one advertising pixel — opt-in only, and inside the app never beyond the registration and plan-selection pages — plus first-party storage — a cookie in the app and a local-storage entry on this site — that credits our own ads when a coach signs up, switched off by Global Privacy Control (details in the Privacy Notice's Advertising section). Your clients' data belongs to your clients.
Software optimised for a funding round looks very different from software you would want to run your business on long-term. We are building the second kind.
Product questions, partnership enquiries, or just want to talk coaching software — support@fittrainr.com. Privacy or legal matters: support@fittrainr.com.