Features

Every feature.
Documented.

FitTrainr covers every part of a coaching business — nutrition, training, communication, scheduling, dashboards, lead management, email nurturing, your own website, content, AI, and team management. Here's the full picture.

Included on all plansProRequires Pro or abovePro+Requires Pro+ or aboveTeamsRequires Small Business or Enterprise

Coach features

Nutrition & Food

USDA-backed logging, meal plans, and AI-assisted nutrition for every coaching style.

USDA Food Database

Search 900,000+ foods with accurate nutritional data from the USDA FoodData Central database.

Barcode Scanning

Instantly log packaged foods by scanning barcodes — no searching required.

Custom Foods

Create and save your own food entries with custom macros for foods not in the database.

Meal Plan Builder

Build day templates with named meals and optional meal times, and rotate several templates day by day. Set per-plan calorie and macro targets.

Template Plans

Save meal plans as templates and apply them instantly across similar clients. Build a plan once, reuse it many times.

Macro Tracking

Calories, protein, carbs, and fat totals next to targets, with daily totals and per-meal breakdowns.

AI Meal Plan Generation

Pro

Describe a goal or dietary restriction — Trainr AI generates a complete structured meal plan. Review and edit before assigning.

Training & Workouts

Build programs the way you actually write training — not the way a generic app lets you.

Workout Plan Builder

Build multi-week training blocks with sessions per day. Set name, duration in weeks, days per week, and target muscle groups per session.

Full Exercise Config

Sets, reps, rep ranges, tempo, RPE, rest time, weight targets, and custom notes per exercise. Every coaching variable you need.

Exercise Library

A searchable exercise library to add movements to any session. Add custom exercises with descriptions and cues.

Copy & Reuse Sessions

Duplicate a session's exercises to another day or week. Build once, reuse across the block.

Client Workout Logging

Clients log actual sets, reps, and weights against your plan. Rest timers built in. Workout history tracked automatically.

Workout Analytics

Volume trends, per-exercise weight progression, estimated 1RM tracking. See which lifts are moving.

Messaging & Communication

One-on-one, group, and voice messaging in the same app your clients use for their plans.

1-1 Messaging

Conversations with each client. Full message history, read receipts, and inline media.

Group Chat

Create cohort groups, program groups, or accountability pods. One message to many.

Voice Messages

Record and send audio clips directly in the conversation thread. Clients can reply in kind — works like WhatsApp for coaching.

Client Management

Your entire roster, every log, every note — searchable and at your fingertips.

Client Roster

Sortable, searchable list of all active clients. At-a-glance status on each row: adherence score, last active date, and a 7-day activity heatmap.

Client Invitations

Invite clients by email or share a sign-up link. They land in a ready-to-use portal branded with your name and logo.

Client Detail View

Full view per client: nutrition logs, workout history, body metrics, progress photos, their next appointment, notes, and assigned plans.

Adherence Dashboard

Per-client 7-day adherence score from food-log days and workout sessions, plus weekly stats and days since the last check-in. See who needs attention before they tell you.

Private Client Notes

Timestamped session notes per client, private unless you share one with the client. Searchable across your entire roster.

Attention-Needed List

Your dashboard lists clients by days since their last log and flags anyone quiet for a week or more.

Scheduling & Appointments

Check-ins, sessions, and reviews — scheduled and confirmed without the back-and-forth.

Appointment Scheduling

Create appointments with type (check-in, onboarding, goal review, training session, nutrition review), time, duration, location, and a video call link.

Recurring Sessions

Schedule weekly or bi-weekly recurring sessions. One setup, automatic repeats.

Public Booking Page

A booking link anyone can use from your working hours. Auto-confirm, or approve each request.

Meeting Types & Reschedule Links

Pro+

Several meeting types, each with its own booking link, buffers and reminders; clients reschedule or cancel from a signed link in the email.

Team Calendar

Teams

Admins see every coach's bookings in one calendar for the business.

Calendar Export

Confirmation and reminder emails give your client one-click Add to Calendar links for Google Calendar and Outlook. You can download any session as an .ics file.

Email Notifications

Automatic email confirmations when a session is booked or approved, and an email reminder before the session.

Appointment History

Upcoming and past sessions listed with their status and notes. No session falls through the cracks.

Unified Client Schedule

Clients see their appointments and scheduled workouts combined in a single calendar view.

Progress & Analytics

Evidence that your clients are showing up.

Body Weight Tracking

Log weight with date. Clients see a weight trend chart on their home screen, and you see their 7-day average weight in the weekly stats.

Body Measurements

Chest, waist, hips, thighs, biceps and more, kept as a dated history for coach and client.

Body Composition

Optional body fat and muscle mass tracking, logged alongside weight.

Progress Photos

Front, side, and back photo uploads, grouped by date. Private by default — only visible to coach and client.

Coach Engagement Analytics

Dashboard view of who is logging food and workouts over the last 7 to 90 days, with training and supplement adherence. Spot the slip before the call.

Org-Wide Metrics

Teams

Cross-coach aggregate data for business owners: food logs, workout sessions, appointments, engagement rates, and pipeline value across the whole org.

Lead Management

A built-in CRM so your pipeline never lives in a spreadsheet again.

Kanban Pipeline

Pro

Drag-and-drop pipeline board: New → Contacted → Qualified → Proposal Sent → Negotiation → Won / Lost. See every lead's status at a glance.

Lead Detail

Pro

Name, email, phone, source, estimated value, notes, and a full activity log per lead. Everything in one place.

Days-in-Stage Tracking

Pro

Each lead card shows a days-in-stage count. Know when to follow up before it goes cold.

Lead Source Tracking

Pro

Track where leads come from: web form, referral, social, phone, walk-in, or advertising.

One-Click Conversion

Pro

Convert a won lead directly into a client from the pipeline. Their detail carries over automatically.

Lead Capture Forms

Pro

Build public-facing intake forms with custom fields. Share the link on your website or social bio. Submissions become leads automatically.

Your Own Pipelines & Stages

Pro

Several pipelines, each with its own stages, for different offers or intake paths. A lead who fills in a form and then books a session is one record, not two.

Custom Fields, Tags & Tasks

Pro

Add the fields your sales process needs, tag leads and clients, and set follow-up tasks with due dates. A due task reaches you on time.

Embed on Your Website

Pro+

Drop your lead form or booking page into your own site with one script tag. The page renders only on the sites you allow.

Email & Nurturing

Drip sequences and broadcasts from your own address, with @ fields that personalise every email.

Nurture Sequences

Pro

A series of emails by day — day 0, day 3, day 7 — sent to every lead who enrols from your forms and booking page. Converted and lost leads leave the drip on their own.

@ Fields

Pro

Type @ in a subject or body to drop in the recipient's first name, your coach or business name, your booking link and more. FitTrainr fills them per person when the email sends.

Trainr AI Writes the Drip

Pro

Ask for a sequence in one sentence. Trainr AI creates it and drafts the first email in your voice; nothing is saved until you press Save on each card.

Email Broadcasts

Pro

One email to your clients, your leads or both, composed in the same editor with the same @ fields. Delivery, opens and clicks on each send.

Your Own Sender Address

Pro

Broadcasts and sequences go out from your own email address with your name on them, and replies come back to you.

Workflow Automations

Pro+

When something happens to a lead or client, run the steps you set: send an email, add a tag, move the stage, set a field, create a task, enrol in a sequence or a course.

Dashboards

Boards for a client, a group or your whole business — built by hand or by asking.

Client & Business Boards

Adherence, logs, bodyweight, workouts and nutrition per client, plus business, CRM and payment panels for the roster as a whole. Every new account starts with business, client and lead dashboards.

Built by Asking Trainr AI

Pro

Tell Trainr AI who and what you want to see. It shows a plan card with the board's name and every panel; press Build it and the panels fill in front of you.

Changed in Conversation

Pro

Ask for a different chart, a rename or one more metric and the change applies at once, with an Undo in the transcript.

Advanced Panels & Templates

Pro

Expanded charts, business and CRM connectors, and board templates you reuse across clients.

Shared with the Client

Share a client's tracker so they see the same board in their app. A board a client can see always asks you first.

Your Website

A hosted website at your-name.fittrainr.com, written by Trainr AI from what is already in your account.

Built by Trainr AI

Pro+

Trainr AI drafts your site — hero, about, packages, results, booking, lead form, courses, FAQ, contact — from your profile, packages and content. Edit anything, then publish.

Live Prices & Booking

Pro+

Packages, meeting types and courses on the site come from your real records, so a price change in FitTrainr is a price change on your site.

Your Address

Pro+

your-name.fittrainr.com, with a unique name you choose. A business gets one site with a profile page for each coach.

Draft, Publish, Versions

Pro+

Work on a draft while the published site stays live, and go back to an earlier version at any time.

Content & Education

Publish articles, build courses, and create educational experiences your clients keep coming back to.

Content Publishing

Pro

Rich-text editor for articles, guides, and updates. Publish to clients only, your public blog, or keep as drafts.

Content Collections

Pro

Organise posts into folders and collections. Build a structured resource library your clients can browse.

Public Coach Blog

Pro

Public posts appear on your blog page (/blog/your-name). Share the link on socials or your website.

FitTrainr University (LMS)

Pro+

Build full online courses with modules, lessons, rich text, YouTube videos, quizzes, and assignments. Clients track their progress through each course.

Quizzes & Assignments

Pro+

Multiple-choice quizzes with instant grading. Assignment instructions in any lesson. Comments on lessons for questions and discussion.

Course Progress Tracking

Pro+

Clients mark lessons complete and see a progress bar for each course.

Timed Release & Selling

Pro+

Release a module a set number of days after enrolment, and attach a course to a package or sign-up link so whoever buys it is enrolled.

Social Media & Brand

Your brand on your platforms — managed from the same tool you use to coach.

Cross-Platform Posting

Pro+

Connect Facebook, Instagram, and TikTok. Compose once, publish to all three simultaneously.

Post Scheduling

Pro+

Schedule posts to go live at the exact time you choose. Build a content calendar without leaving FitTrainr.

Custom Branding

Pro

Your colours and font style your coach portal, booking page, lead forms, and blog posts. Clients see your name and logo in their app.

AI Posts & Images

Pro+

AI drafts social posts in your brand voice and generates images for them. Configure your tone, style, and business name — the AI writes like you.

Ad Campaigns

Pro+

Run Meta ad campaigns from FitTrainr and see which leads and clients each campaign brought in.

AI Tools

AI that accelerates your craft without replacing your judgment.

AI Meal Plan Generation

Pro

Describe a goal or restrictions and Trainr AI generates a complete structured meal plan with foods, portions, and macros. You review and approve before assigning.

Trainr AI Assistant

Ask how to do anything in FitTrainr and Trainr AI answers with a link to the right screen. Remembers the recent conversation.

Trainr AI Agent

Pro

It works in the app for you: opens pages, fills in forms, builds dashboards, writes nurture sequences, books sessions and assigns plans. Every save, send and assign waits for your OK; billing and deletes stay with you.

Your Website, Written by Trainr AI

Pro+

Trainr AI drafts a whole hosted website from your account, which you edit and publish.

AI Brand Voice

Pro

Configure how the AI communicates for your business — tone, style, and brand name. Applied to meal plan text, blog drafts, and social media writing.

Voice Transcription

Pro

Record a voice note after a session. The app transcribes it with Google Speech-to-Text and saves it as a note on the client. Write nothing, lose nothing.

Teams & Organizations

Run a coaching team under one roof — with visibility across every coach and every client.

Coach Seats

Teams

Small Business covers up to 10 coaches and 3 business admins (2–13 seats); Enterprise has no seat limit. Each coach gets their full portal, their own clients, and their own settings.

Org Analytics Dashboard

Teams

Aggregate KPIs across your entire team: total clients, active leads, pipeline value, workout sessions logged, and engagement rates.

Coach Management

Teams

Roster of all coaches with client count, lead count, and role. Invite, promote to admin, or remove coaches from the org portal.

Per-Coach Analytics

Teams

Click any coach for a deep-dive: client count, 30-day food log rate, workout sessions, 90-day appointment show rate, and lead conversion.

Shared Content Library

Teams

Content published at the org level is visible to all coaches in the team. Build once, distribute across your whole roster.

Org Branding

Teams

Set an organisation name and logo once. They appear in every coach's menu and every client's app.

Centralised Billing

Teams

One subscription and one invoice for the whole team, managed from My Subscription.

Roles & Permissions

Teams

Owner, Admin, Sales and Coach roles, plus custom roles you build from a permission catalogue. One role per member; every change is in the audit log.

Team Leads & Slack Alerts

Teams

Leads across every coach in one view, reassignable between coaches, and workflow notifications to your Slack channel.

Business Website

Teams

One hosted site for the business with a profile page per coach, written by Trainr AI.

Client features

The client side of the platform

Clients get a clean, focused app for logging, tracking progress, viewing their coach's plans, and staying in touch. Coaches pay — clients are always free when invited.

Nutrition Logging

Log food via search, barcode, or saved meals. See macros next to your targets.

Workout Logging

Log sessions against your coach's plan with sets, reps, and weights. Rest timers built in.

Progress Photos

Front, side, and back photos, grouped by date. Private between you and your coach.

Body Metrics

Weight, body fat, and tape measurements, with a weight trend chart.

Meal Plan View

Your coach's meal plan — day by day, meal by meal, with calories and macros.

Appointments

See your sessions in your schedule and add them to Google Calendar or Outlook from the confirmation email.

Messaging

Message your coach directly. Voice messages supported.

FitTrainr University

Access courses your coach has built: lessons, videos, quizzes, and assignments with your progress tracked.

Notifications

Stay on top of new messages, workout reminders, and appointment confirmations.

Schedule View

Unified calendar combining your upcoming appointments and scheduled workout sessions.

Clients access the platform via fittrainr.com or the mobile app. No separate account needed — they sign up via their coach's invitation.

Ready to see it in action?

Try Pro or Pro+ free for 14 days. No credit card required — you choose a plan only when the trial ends.