For business
Run a coaching team
on one platform.
Small Business and Enterprise plans turn FitTrainr into a multi-coach operating system — shared content, shared brand, shared analytics, one bill. Built for gyms, online coaching businesses, federations, and brands that ship coaching at scale.
What unlocks for teams
Everything in Pro, plus the org-level controls and analytics you need to run a real coaching business.
Multi-coach hierarchy
Owners, sub-coaches, and clients in a clean three-tier hierarchy. Add or remove seats from the org dashboard — no support tickets.
Org analytics dashboard
Total clients, active leads, engagement rates, and pipeline value across the entire business — one screen, refreshed live.
Per-coach analytics
Drill into any coach: roster size, food-log rate, appointment show rate, lead conversion. Reward the top performers, support the rest.
Shared content library
Publish a workout, article, or course once — every coach in the org sees it. Keep methodology consistent without copy-paste.
Centralised billing
One subscription, one invoice. Per-seat pricing on Small Business — quantity changes are pro-rated automatically.
Org branding
Logo, colors, dark/light palette, and (on Enterprise) custom domain. Every coach in the org inherits the brand — no per-coach setup.
Org-level AI brand voice + memory
Set tone, philosophy, and house rules once at the org level. Every coach's AI assistant inherits them. No coach can drift the brand off-spec.
Google Workspace governance
Org-level controls on Google Calendar, Drive, and Sheets integrations. Approve which coaches can connect, audit what's been shared.
Lead routing across the team
Capture leads centrally, route them to the right coach by specialty or load. The CRM pipeline scales from solo coach to full sales team.
Small Business
$160 /coach/month
2–10 coach seats · unlimited clients per coach
- Multi-coach hierarchy
- Org analytics dashboard
- Per-coach analytics
- Shared content library & brand voice
- Centralised billing across the team
- Org branding (logo, colors, light/dark)
Enterprise
Custom pricing
Unlimited coaches & clients · negotiated contract
- Everything in Small Business
- White-label app (your brand, your domain)
- Dedicated success manager
- Custom contract & SLA
- Security & compliance review
- Custom onboarding & training
- Google Workspace governance controls
Compare plans
Every feature, every tier.
Prices are flat — the per-month rate is the same on monthly and annual cadences.
| Feature | Base $50/mo | Pro $150/mo | Small Business $160/coach/mo | Enterprise Custom |
|---|---|---|---|---|
| Core coaching | ||||
| Unlimited clients | ✓ | ✓ | ✓ | ✓ |
| Nutrition (USDA + custom + barcode) | ✓ | ✓ | ✓ | ✓ |
| Workout plans (sets · reps · tempo · RPE) | ✓ | ✓ | ✓ | ✓ |
| 1-1 and group messaging | ✓ | ✓ | ✓ | ✓ |
| Appointment scheduling | ✓ | ✓ | ✓ | ✓ |
| Body metrics & progress photos | ✓ | ✓ | ✓ | ✓ |
| Built-in CRM (kanban + lead capture) | ✓ | ✓ | ✓ | ✓ |
| AI & content | ||||
| AI-assisted meal plan generation | — | ✓ | ✓ | ✓ |
| AI coaching assistant | — | ✓ | ✓ | ✓ |
| AI brand voice | — | ✓ | Org-level | Org-level |
| Voice messages + Whisper transcription | — | ✓ | ✓ | ✓ |
| FitTrainr University (course builder) | — | ✓ | ✓ | ✓ |
| Social media tools (FB/IG/TikTok) | — | ✓ | ✓ | ✓ |
| Advanced analytics & adherence | — | ✓ | ✓ | ✓ |
| For teams | ||||
| Coach seats | 1 | 1 | 2–10 | Unlimited |
| Sub-coach accounts | — | — | ✓ | ✓ |
| Org analytics dashboard | — | — | ✓ | ✓ |
| Per-coach analytics | — | — | ✓ | ✓ |
| Shared content library | — | — | ✓ | ✓ |
| Centralised billing | — | — | ✓ | ✓ |
| Org branding (logo / colors) | — | — | ✓ | ✓ |
| Google Workspace governance | — | — | — | ✓ |
| Brand & deployment | ||||
| Custom domain | — | — | — | ✓ |
| White-label app | — | — | — | ✓ |
| Dedicated success manager | — | — | — | ✓ |
| Custom contract & SLA | — | — | — | ✓ |
| Security & compliance review | — | — | — | ✓ |
Built for the way coaching businesses actually run
Built for teams of 2–10 (Small Business)
Per-seat pricing — $160 per coach, per month. Pick the seat count at checkout, add or remove as the team grows.
Enterprise for federations, gyms & brands
Unlimited coaches, white-label app, custom domain, dedicated success manager, custom onboarding, SLA, and a security review on request.
Wellness positioning — not medical
FitTrainr is a wellness platform, not a medical service. We don't trigger HIPAA-equivalent compliance burden for your coaches.
Ready to bring the team on?
Start Small Business in minutes, or talk to us about an Enterprise rollout.