CRM & Leads
A real CRM — not a contact list.
Full sales pipeline with a kanban board, source tracking, and one-click conversion to client. Track every lead from the first form submission to a new client.
Kanban pipeline
Drag-and-drop leads through the pipeline stages: New, Contacted, Qualified, Proposal Sent, Negotiation, Won, Lost.
Lead capture forms
Create branded forms with custom fields and share the link on your website or Instagram bio. Leads flow straight into your pipeline.
KPI dashboard
Track total leads, conversion rate, and average deal value, with leads broken down by stage and by source.
Source tracking
Tag leads by source — web form, phone, referral, social, walk-in, or advertising. See how many leads each source brings in.
One-click conversion
Move a lead to Won and convert it with one click. FitTrainr creates the client account from the lead's name and email and emails the invite — no re-entry.
Nurture sequences with @ fields
A drip by day for every lead who enrols — type @ in a subject or body to drop in their first name, your business name or your booking link. Trainr AI drafts a whole sequence from one sentence; won and lost leads leave the drip on their own.
Custom fields, tags & tasks
Several pipelines with your own stages, the fields your sales process needs, tags on leads and clients, and follow-up tasks with due dates that reach you on time.
Why coaches choose FitTrainr
Built for coaches
Not a generic CRM. The pipeline, fields, and KPIs are designed for how fitness professionals actually sell.
Replaces GoHighLevel
A standalone CRM like GoHighLevel typically runs $97+/mo on its own. FitTrainr includes the CRM with your coaching platform.
Lead → Client flow
Send a lead your sign-up link. They pay, get an account with your plans and onboarding forms assigned, and sign your contract — all automated.
Sub-coach access
Every coach sees only their own leads. Org owners see lead counts and pipeline value per coach on the org dashboard.
Notes and history
Log calls and notes on each lead's timeline, next to their email opens and clicks.
On your own website
Pro+ embeds the lead form and booking page on your own site with one script tag, or Trainr AI writes you a hosted site at your-name.fittrainr.com that carries both.
Ready to simplify your coaching business?
14-day free trial. No credit card required — you choose a plan only when the trial ends.