CRM & Leads
A real CRM — not a contact list.
Full sales pipeline with kanban board, lead scoring, source tracking, follow-up reminders, and one-click conversion to client. Track your entire sales funnel from first touch to signed contract.
Kanban pipeline
Drag-and-drop leads through your pipeline stages: New, Contacted, Qualified, Proposal Sent, Negotiation, Won, Lost. Customize stages to fit your workflow.
Lead capture forms
Create branded forms with custom fields and embed them on your website, Instagram bio, or share via link. Leads flow straight into your pipeline.
KPI dashboard
Track conversion rate, average days-in-stage, revenue per lead source, and monthly close rate. See exactly where leads drop off and optimize your funnel.
Source tracking
Tag leads by source — Instagram, referral, website, walk-in, Facebook, TikTok. Group your KPIs by source to see which channels actually convert.
Follow-up reminders
Set follow-up dates and get in-app notifications when it's time to reach out. Never let a warm lead go cold because you forgot to follow up.
One-click conversion
Convert a lead to a client with one click. All their data carries over — no re-entry. Send the invite, assign billing, and start onboarding instantly.
Why coaches choose FitTrainr
Built for coaches
Not a generic CRM. The pipeline, fields, and KPIs are designed for how fitness professionals actually sell.
Replaces GoHighLevel
GoHighLevel starts at $97/mo for just the CRM. FitTrainr includes the CRM with your coaching platform.
Lead → Client flow
When a lead signs up, they flow through contracts, payments, onboarding checklist, and first workout — all automated.
Sub-coach access
Org owners see all leads. Sub-coaches see only their own. Built-in multi-tenancy keeps your team organized.
Notes and history
Log call notes, email summaries, and interaction history per lead. See the full timeline from first touch to close.
Batch actions
Select multiple leads and update stage, assign to a coach, or send a templated follow-up message in bulk.
Ready to simplify your coaching business?
14-day free trial. No credit card required — you choose a plan only when the trial ends.